How to Select the Right Signage
Branding is an essential marketing strategy that directly reflects a company’s identity. Given the impacts it brings, signage is a reliable way of passing a message and attract a large audience. Signage embodies a specific marketing message, font, design, and theme color. Whether you are launching a new product, replacing old signage, or setting up in a new place, make sure you follow the below guidelines to enable you to select the best signage.
You should put the location, mounting and installation into consideration. You need to determine if the signage will be put on a roadside pole, on a building or indoors. Also, decide if it will be put in an area with slow or heavy traffic. Determine if the traffic is from heavy vehicles, pedestrian or standard cars. The location you want to install your signage hugely influences which signage you should select. Furthermore, be keen on the mounting and installation logistics as well as the safety and security of the signage after it is mounted.
Make sure you put durability into consideration. You will spend a lot on signage and this makes it necessary that you acquire something that is durable in addition to being visible. The signage you select ought to withstand severe elements and have a wear and tear rate that is slow. In short, choose signage that lasts for long before losing form and aesthetics. This implies that you choose signage manufactured from strong, high-quality materials and get it expertly installed.
Make sure you factor in the size and design. The reason you need signage is due to the fact that you intend to market and brand your company, meaning you have to get signage that will pass the correct information and create impressions. In case signage is too small, not clear or too big, it can result in wastage of money. Ensure the size matches with a signage’s placement.
You should consider your budget. Investing in signage costs a lot. The cost differs with the design, type, and size of the signage, materials used as well as intricate touches, among others. Make sure you go for signage based on the much you can afford.
Ensure you consider permits and restrictions. When choosing signage, keep in mind that many states, towns, and cities govern the size and type of signage companies can use. You thus need to secure a permit and know how to navigate the local signage zoning rules set by local authorities. This enables you to know the authority code in regard to the design, placement, illumination, size, and message of the signage hence making a suitable choice.